About Ray Price Harley-DavidsonAs one approaches Ray Price Harley-Davidson in Raleigh, you have this feeling that there is something special inside this three story orange and stucco building. Encountering the dealership from the south end of Raleigh with the silhouette of the city skyline behind it speaks of icon and magnificence. Upon entering the 56,000 square foot facility a friendly greeting and warm reception quickly reminds you of a warm church where people really do care and accept you for who you are. It’s common place to find riders gathering near the coffee pot swapping stories and planning their next ride.
Ray Price Harley-Davidson in Raleigh, NC is the Southeast's premier Harley-Davidson dealership. Thousands of customers have purchased a motorcycle to begin their own Harley-Davidson motorcycle experience. To own a Harley-Davidson motorcycle is to own a piece of history. The Harley-Davidson Motor Company has been helping people realize their dreams for over 110 years and Ray Price Harley-Davidson has been a part of that history for more than 30 years. Whether you're in the market for a new or used Harley-Davidson motorcycle, looking for a motorcycle event, or just looking for the latest Harley-Davidson merchandise, come into our Raleigh dealership and look around. You'll be glad you did.
From MotorClothes® gear, bike inventory, parts, service and financing options, to finding your career with Ray Price Harley-Davidson®, this website will help you find what you need. Our 60,000 square foot state-of-the-art facility was dedicated in 2001 and is one of the premier dealerships in the country. It's multi-levels house a world-class Harley-Davidson Drag-Racing Museum on the upper floor along with classrooms for The Rider's Edge Academy of Motorcycling.
The ground floor is massive, accommodating the Parts, MotorClothes® Dept., Rentals, Sales and Service areas. Visit each of these areas using the Navigation Buttons at the top of your screen.
Enjoy your stay!
About Ray PricePerformance creates the champion.Time creates the legend.The Ray Price Harley-Davidson Dealership in Raleigh, NC is home to Ray Price, who is best known for his many successes in motorcycle drag racing in such notable associations as MAMA, AMDRA, IDBA, NMRA, Dragbike USA, AHDRA, AMRA, IHRA, NHRA, AMA Dragbike, and Manufacturers Cup Racing. Over the years Ray has accumulated many accolades in the racing community. Price is an inducted member of four halls of fame including the American Motorcycle Association Hall of Fame, Sturgis Motorcycle Hall of Fame, North Carolina Drag Racing Hall of Fame and is noted as the Father of the Funnybike. He was instrumental in creating the current style racing transmission. Price also designed the first wheelie bar for bikes, allowing more power to the rear wheel without flipping the bike over.Ray's Raleigh-based Racing Headquarters is currently home to the World's Fastest Naturally Aspirated Motorcycle IN THE WORLD, and his Ray Price Racing Team is still active in National competitions.
The story of Ray Price began when he bought his first motorcycle in 1963. Ray grew up on a tobacco farm in Johnston County. After finishing high school and attending college he enlisted in the Air Force where he spent four years as a radar specialist involved with aircraft armament control. His interest in bikes started as he began to ride with his wife’s two brothers. They were always trying to outdo each other in speed and performance. Ray decided that the safer approach was to take it off the streets and onto the drag strip. He began his motorcycle drag racing career in 1967 at the age of 30 years old with a 1966 Harley-Davidson Sportster that he worked on in his basement. He turned a lot of heads and received much criticism at his first professional race in Atco, NJ. He left his competition in the dust with his performance enhanced Harley that had less cubic inches but more power per cubic inch than his more seasoned adversaries. After the officials tore his engine down and checked it three times and found nothing that disqualified him, he had the respect of his peers and the racing community. This first race began a long and celebrated racing career that stretched beyond “Ray’s 65th Birthday Tour” on his 900 horse power nitro-fueled Harley.It was from the encouragement of his father that Ray opened Precision Cycle in Raleigh in August of 1973. This began his dual career of racing and business ownership. Many sought Ray for his expertise in his high-performance engine work; they would drive more than 100 miles to have their bikes worked on. In 1982 Ray was offered the opportunity to own a Harley-Davidson franchise. With his wife Jean by his side, he pursued his business interest with the same guts and grit that he had applied to his love of racing. With the tug of two fulltime endeavors pulling at him Ray reluctantly put his racing career on hold to build his new business. In just 16 short years of racing, Ray had won 46 national events and set 51 national records. He was the National Points Champion in 1979-80.In 1992, Ray’s dealership had 16 employees and his wife Jean was the secretary-treasurer. During the infancy of this new venture, Ray also served an eight year tenure as the president of the Carolina’s Harley-Davidson Dealers Association. In a short ten years Ray Price Harley-Davidson became the largest Harley dealer in the southeast and today is one of the largest and most recognized Harley-Davidson Dealerships in the country. In 2000, Ray expanded his dealership into what is seen today. The entire city block near downtown Raleigh, NC includes not only his dealership, but also his penthouse residence and race shop. The inside of the dealership has a racing theme and includes a dragstrip with actual burnouts that Ray and ten of his racing buddies put down during construction and autographed them for that extra touch of nostalgia. Next to the dragstrip are bleachers for event onlookers and the sales areas are set up like vendor tents at a race track.In 1995 at the age of 57, and with reservations from his wife, Ray started back on his racing career. Although many things had changed in racing, his love for the race track had not. For example, in 1967, he was racing a bike that had 70 horsepower and now it was topping 650 horsepower. Ray didn’t get back in the saddle to prove anything or to set more records; he got back into racing for the love and excitement of going over 200 MPH in just over six seconds. He had coached his riders for the past 10 years with intermittent success and part of him wondered if he was asking too much of them or if he really could handle the nitro-fueled Harley that demanded every bit of his reaction time and concentration. After just one successful pass after his extended sabbatical, Ray knew he was ready to forge ahead. He continued to win against opponents half his age and set many records including the IHRA nitro-fuel record of 6.36 seconds at 224.21 MPH. Ray Price’s 65th Birthday Tour was a great year that left Ray with many wonderful memories and left others in disbelief as he smoked a lot of the competition. When asked about his 65th Birthday Tour Ray says, “Most people retire at the age of 65, but I would rather be racing. It sure beats having to cut the grass and grow roses.”Ray’s career as a rider ended in May of 2003 in Las Vegas. He had just set a new AHDRA record of 216 mph. The next day his bike had trouble stopping as he approached the end of the track after going 218 mph in 6.48 seconds. He dove off the bike into a safety net. The accident left him with nerve damage in his left arm that still requires many hours of physical therapy each week and keeps him from operating a motorcycle. The race team continues to compete successfully to this day along with Ray’s dedicated involvement.Ray Price’s career includes many achievements including holding a number of U.S. patents. One of his many patents is for the two-speed racing transmission. He is also one of the creators of the wheelie bar. Ray has been given the nickname of “Father of the Funny Bike” for his development of the nitro-fueled Harley that was designed to look like a street bike. Ray is a two time National Champion and has been inducted into 4 Halls of Fame including the National Motorcycle Museum and Hall of Fame, the Sturgis Motorcycle Hall of Fame, the Motorcycle Hall of Fame Museum, and the North Carolina Drag Racing Hall of Fame.Ray Price appreciates being known for all of his achievements on the track but he is most proud of being able to give back to the community off the track. He is instrumental in the success of the Annual Capital City Bikefest in Raleigh, NC, recognized by DealerNews as the National Award Winner for Best Dealership Event. He takes great interest in hosting charity events at his dealership that include the annual Toys for Tots toy run and the annual Ray Price Easter Basket Ride. He has been a big supporter of the Making Magic organization that helps under-privileged children in the local area. Ray is a huge supporter of the Ride for Kids and the Pediatric Brain Tumor Foundation where he is giving ten dollars for every motorcycle that is sold at his dealership as well as the proceeds to a Harley-Davidson Rock-Ola Juke Box that is being raffled off. There is hardly a week that goes by that Ray Price is not involved in a charity ride or some other type of function that helps those who are less fortunate.Ray Price is a dedicated husband, an admired business owner and an honored leader with many accomplishments to his name.